Song of the Day

Summer Camp - Losing My Mind

(Not only one of my favourite songs off Welcome To Condale, but I got to be in the video!)

Best of the night: Oscars 2012

My favourites of the night...

1) Milla Jovovich wearing Elie Saab Couture

2) Michelle Williams wearing Louis Vuitton

3) Angelina Jolie wearing Atelier Versace

4) Louise Roe wearing Black Halo

5) Berenice Bajo wearing Elie Saab Couture

6) Rooney Mara wearing Givenchy Couture

7) Gwyneth Paltrow wearing Tom Ford

8) Octavia Spencer wearing Tadashi Shoji 

A quick update...

Taken by Esther

Myself and Esther have teamed up for our styling and imaging project, which we shot yesterday. Luckily the weather was kind to us and hopefully we've got some good shots to work with. When the assignment is finished, I'll be sure to post the final product on here.

In other news, I've recently started contributing for The Flaneur and my Moshi Moshi gig review (recently posted on the blog here) was published on the site yesterday also. You should definitely check that one out...

What I bought today...

Top - Mary Katrantzou for Topshop

Work In Progress...

After three days in Edinburgh, I'm exhausted. It was fun to meet all of the fashion design students at Edinburgh College of Art and work with them on the All Walks Beyond The Catwalk campaign. The blog and Twitter are up and running and hopefully we'll be able to gain more and more followers.

To find out exactly what we got up to, visit the blog here
To follow our updates, follow us on Twitter here

M 4 LDR

Lana Del Rey at today's Mulberry show

The Del Rey

As the music industry continues to be divided on Lana Del Rey, the fashion industry still embraces her. The American songstress has even had a Mulberry bag named after her. Inspired by her mix of old Hollywood/fun style, the Del Rey combines modern elements, with the traditional aesthetic that the luxury British label is known for.

There's no denying that Del Rey is making her mark in fashion and music alike. However, isn't this all too soon? It did take 4 years for a certain Alexa Chung to shift from her humble Popworld days to her very own Mulberry bag.

The bag has yet to lauch, so check out Mulberry's site to sign up for more details.

Song of the Day

As semester 2 proceeds, I'm picking up more and more projects - all of which I can't say no to. When things start happening I'll be sure to post them on here, so whilst we all wait, have my song of the day. I saw Slow Club last week in London and it was their best (of their three gigs that I've been to) yet. Now I can't stop listening to their albums: Yeah, So? and Paradise...

Slow Club - If We're Still Alive

Best of the night: ELLE Style Awards 2012

1) Alexa Chung wearing Stella McCartney
2) Florence Welch wearing Erdem
3) Laura Carmichael wearing Christopher Kane
4) Poppy Delevigne wearing Mary Katrantzou for Topshop
5) Lisa Snowdon wearing vintage Couraggès
6) Tallulah Harlech

Song of the Day

Bon Iver - Re: Stacks

Happy Valentine's Day everyone

Best of the night: Grammy Awards 2012

Whilst the UK had the BAFTAs, the US had the Grammys. These guys were my favourites...

1) Adele wearing Giorgio Armani

2) Gwyneth Paltrow wearing Stella McCartney

3) Katy Perry wearing Elie Saab couture

4) Kelly Osbourne wearing Tony Ward

5) Paris Hilton wearing Basil Soda

6) Taylor Swift wearing Zuhair Murad couture

Best of the night: BAFTA Awards 2012

A lot of well-dressed people at the BAFTAs last night including...

 

Not forgetting the boys...

 

1) Tilda Swinton wearing Céline

2) Penélope Cruz wearing Armani Privé

3) Melissa George wearing Victoria Beckham

4) Laura Bailey wearing Chanel

5) Elizabeth McGovern wearing Azagury

6) Shailene Woodley wearing Dolce & Gabbana

7) Eddie Redmayne wearing Burberry

8) Daniel Radcliffe wearing Antonio Azzuolo

Prints Charming

Following the likes of Ashish and Christopher Kane, Mary Katrantzou is the newest designer to collaborate with high street store, Topshop. Her signature prints will be available online and in store from February 17th. I predict a fair few queues will be forming...

Song of the Day

Tom Williams & the Boat - My Bones

If you're not busy...

...check out Diversity In Fashion - a new blog created by myself and other UCA fashion journalism students. The blog aims to discuss the issues within the fashion industry such as age, weight and race and how this affects the large audience that it reaches out to.

Diversity In Fashion will also be working with All Walks - an intiative launched to celebrate diversity in the industry.

I'll keep you guys posted on the blog and the work we do so watch this space...

Read the blog, Diversity In Fashion, here
Follow us on Twitter
Find out about All Walks here

One Month Off

It's only a month left until the Marni for H&M collection hits stores. Click play to watch the new promotional video, staring Imogen Poots and directed by Sofia Coppola.

Song of the Day

Ladyhawke - Black, White & Blue

Semester 2 has finally started and I'm pretty excited about the current styling and imaging project. I've got a lot of ideas, but whether or not I actually pull it off is another matter. Looking forward to trying to though, so in the meantime I leave you guys with Ladyhawke's new song - pretty good, I say.

What I bought today...

Jeans - H&M

(It's good to have jeans that fit following all of the eating in the holidays)

V for Victoria

Play the video to see an introduction to Victoria - the new line by Victoria Beckham.

Sometimes I do work at uni...

The brief was to write an original news story. The subject was Greg Burney and his #drawmyfollowers project on Twitter. The final outcome follows...

A new era for marketing? Twitter project snowballs in popularity.  

A student from Kent has gained notoriety from a project he developed on the social networking website, Twitter.

The initial concept, created by Greg Burney, 20, enabled new followers gained within a 2 week window to have their profile picture drawn.  

However, the number of followers increased from 80 to 2500 in the space of a few days, causing the cut-off point to be 3000 followers.                                                           

“It's a project that is just for fun, and it brings everyone together. That's what I wanted from ‘#drawmyfollowers.’ I never expected it to get as huge as it is,” he says.

The scheme proved to be successful in generating publicity for Burney’s clothing company, Dashing Industries.

“It was only after I noticed that Dashing Industries was suddenly receiving thousands of hits that I remembered the url, www.dashingindustries.com was in my Twitter bio,” he says.

“The ‘#drawmyfollowers’ project led to our first sale in Australia, so that's good.”

The idea has become so successful that there is now an opportunity for the public who are not part of ‘#draw my followers’ to donate a sum of £3 to get their hands on a personalised drawing by Burney.

The project has since taught Burney the power of social networking within marketing.

“It provides a massive reach to a company's fans and stakeholders. Advertising to the right people is important, and what could be easier than sending out a message to the people who have chosen to like your Facebook page, or follow you on Twitter.”

Follow Greg on Twitter here
Check out the official site for Dashing Industries

Spring/Summer Superga

Not only did Alexa Chung star, once again, as the face of Italian footwear brand Superga, she was the stylist. Being given the brief "go create" Chung and photographer Guy Aroch took to the road to shoot the brand's 2750 sneakers, with outfits of her choice. Job well done, Chung!