Myself and Esther have teamed up for our styling and imaging project, which we shot yesterday. Luckily the weather was kind to us and hopefully we've got some good shots to work with. When the assignment is finished, I'll be sure to post the final product on here.
In other news, I've recently started contributing for The Flaneur and my Moshi Moshi gig review (recently posted on the blog here) was published on the site yesterday also. You should definitely check that one out...
After three days in Edinburgh, I'm exhausted. It was fun to meet all of the fashion design students at Edinburgh College of Art and work with them on the All Walks Beyond The Catwalk campaign. The blog and Twitter are up and running and hopefully we'll be able to gain more and more followers.
To find out exactly what we got up to, visit the blog here
To follow our updates, follow us on Twitter here
As the music industry continues to be divided on Lana Del Rey, the fashion industry still embraces her. The American songstress has even had a Mulberry bag named after her. Inspired by her mix of old Hollywood/fun style, the Del Rey combines modern elements, with the traditional aesthetic that the luxury British label is known for.
There's no denying that Del Rey is making her mark in fashion and music alike. However, isn't this all too soon? It did take 4 years for a certain Alexa Chung to shift from her humble Popworld days to her very own Mulberry bag.
The bag has yet to lauch, so check out Mulberry's site to sign up for more details.
As semester 2 proceeds, I'm picking up more and more projects - all of which I can't say no to. When things start happening I'll be sure to post them on here, so whilst we all wait, have my song of the day. I saw Slow Club last week in London and it was their best (of their three gigs that I've been to) yet. Now I can't stop listening to their albums: Yeah, So? and Paradise...
Following the likes of Ashish and Christopher Kane, Mary Katrantzou is the newest designer to collaborate with high street store, Topshop. Her signature prints will be available online and in store from February 17th. I predict a fair few queues will be forming...
...check out Diversity In Fashion - a new blog created by myself and other UCA fashion journalism students. The blog aims to discuss the issues within the fashion industry such as age, weight and race and how this affects the large audience that it reaches out to.
Diversity In Fashion will also be working with All Walks - an intiative launched to celebrate diversity in the industry.
I'll keep you guys posted on the blog and the work we do so watch this space...
Read the blog, Diversity In Fashion, here
Follow us on Twitter
Find out about All Walks here
Semester 2 has finally started and I'm pretty excited about the current styling and imaging project. I've got a lot of ideas, but whether or not I actually pull it off is another matter. Looking forward to trying to though, so in the meantime I leave you guys with Ladyhawke's new song - pretty good, I say.
The brief was to write an original news story. The subject was Greg Burney and his #drawmyfollowers project on Twitter. The final outcome follows...
A new era for marketing? Twitter project snowballs in popularity.
A student from Kent has gained notoriety from a project he developed on the social networking website, Twitter.
The initial concept, created by Greg Burney, 20, enabled new followers gained within a 2 week window to have their profile picture drawn.
However, the number of followers increased from 80 to 2500 in the space of a few days, causing the cut-off point to be 3000 followers.
“It's a project that is just for fun, and it brings everyone together. That's what I wanted from ‘#drawmyfollowers.’ I never expected it to get as huge as it is,” he says.
The scheme proved to be successful in generating publicity for Burney’s clothing company, Dashing Industries.
“It was only after I noticed that Dashing Industries was suddenly receiving thousands of hits that I remembered the url, www.dashingindustries.com was in my Twitter bio,” he says.
“The ‘#drawmyfollowers’ project led to our first sale in Australia, so that's good.”
The idea has become so successful that there is now an opportunity for the public who are not part of ‘#draw my followers’ to donate a sum of £3 to get their hands on a personalised drawing by Burney.
The project has since taught Burney the power of social networking within marketing.
“It provides a massive reach to a company's fans and stakeholders. Advertising to the right people is important, and what could be easier than sending out a message to the people who have chosen to like your Facebook page, or follow you on Twitter.”
Not only did Alexa Chung star, once again, as the face of Italian footwear brand Superga, she was the stylist. Being given the brief "go create" Chung and photographer Guy Aroch took to the road to shoot the brand's 2750 sneakers, with outfits of her choice. Job well done, Chung!