If you're not busy...

...check out Diversity In Fashion - a new blog created by myself and other UCA fashion journalism students. The blog aims to discuss the issues within the fashion industry such as age, weight and race and how this affects the large audience that it reaches out to.

Diversity In Fashion will also be working with All Walks - an intiative launched to celebrate diversity in the industry.

I'll keep you guys posted on the blog and the work we do so watch this space...

Read the blog, Diversity In Fashion, here
Follow us on Twitter
Find out about All Walks here

One Month Off

It's only a month left until the Marni for H&M collection hits stores. Click play to watch the new promotional video, staring Imogen Poots and directed by Sofia Coppola.

Song of the Day

Ladyhawke - Black, White & Blue

Semester 2 has finally started and I'm pretty excited about the current styling and imaging project. I've got a lot of ideas, but whether or not I actually pull it off is another matter. Looking forward to trying to though, so in the meantime I leave you guys with Ladyhawke's new song - pretty good, I say.

What I bought today...

Jeans - H&M

(It's good to have jeans that fit following all of the eating in the holidays)

V for Victoria

Play the video to see an introduction to Victoria - the new line by Victoria Beckham.

Sometimes I do work at uni...

The brief was to write an original news story. The subject was Greg Burney and his #drawmyfollowers project on Twitter. The final outcome follows...

A new era for marketing? Twitter project snowballs in popularity.  

A student from Kent has gained notoriety from a project he developed on the social networking website, Twitter.

The initial concept, created by Greg Burney, 20, enabled new followers gained within a 2 week window to have their profile picture drawn.  

However, the number of followers increased from 80 to 2500 in the space of a few days, causing the cut-off point to be 3000 followers.                                                           

“It's a project that is just for fun, and it brings everyone together. That's what I wanted from ‘#drawmyfollowers.’ I never expected it to get as huge as it is,” he says.

The scheme proved to be successful in generating publicity for Burney’s clothing company, Dashing Industries.

“It was only after I noticed that Dashing Industries was suddenly receiving thousands of hits that I remembered the url, www.dashingindustries.com was in my Twitter bio,” he says.

“The ‘#drawmyfollowers’ project led to our first sale in Australia, so that's good.”

The idea has become so successful that there is now an opportunity for the public who are not part of ‘#draw my followers’ to donate a sum of £3 to get their hands on a personalised drawing by Burney.

The project has since taught Burney the power of social networking within marketing.

“It provides a massive reach to a company's fans and stakeholders. Advertising to the right people is important, and what could be easier than sending out a message to the people who have chosen to like your Facebook page, or follow you on Twitter.”

Follow Greg on Twitter here
Check out the official site for Dashing Industries

Spring/Summer Superga

Not only did Alexa Chung star, once again, as the face of Italian footwear brand Superga, she was the stylist. Being given the brief "go create" Chung and photographer Guy Aroch took to the road to shoot the brand's 2750 sneakers, with outfits of her choice. Job well done, Chung!